"Rainbow in Your Hand" by Masashi Kawamura

Created by Japanese art director and copywriter Masashi Kawamura, this Rainbow In Your Hand flip book is a mesmerizing little toy. The 36-page book has an image of the color spectrum against a black background on each page, creating the illusion of an arced rainbow hovering above the pages as the pages flip by.

Available from the Japanese Utrecht website.

Comments

[Ravi Vora]

This is fantastic. I definitely want one.

[aalqadaffi]

So simple. Yet so awesome.

[LRG]

nice blog